Overview
The brand wanted a storefront that looked premium and sold more intelligently. We focused on conversion architecture, merchandising, and better recommendation placement.
12%
Increase In Order Value
0
Optimised Storefront System
0
Always-On Conversion Layer
Challenge
•The storefront experience was visually dated and under-communicated product value.
•Cross-sell and upsell behavior was inconsistent across collection and product pages.
•The team needed a cleaner foundation for marketing and campaign traffic.
Solution
•Redesigned the storefront for clarity, speed, and stronger decision support.
•Introduced recommendation modules aligned to cart and product context.
•Improved content hierarchy, conversion cues, and purchase flow friction points.
Impact
•Product discovery improved across high-intent pages.
•Order value increased through better recommendation placement and bundling logic.
•The team got a stronger merchandising base for future campaign growth.
Technology Stack
ShopifyTheme CustomisationRecommendation LogicAnalyticsConversion UX